The Kentucky Lottery celebrates 30 years of fun and games this year and to complete the journey they have a stunning new look with a shiny new logo.
"The lottery is a different organization than we were ten years ago when the last logo was rolled out, and I felt it was time for a redo," said Lottery President and CEO Tom Delacenserie.
The logo which was designed by Louisville advertising agency Bandy Carroll Hellige will start to appear in front of players and the public very soon.
"We want consumers to think about the fun of the games and feel good about the lottery's dedication to the state," said Gary Sloboda, BCH partner and executive creative director. "This new logo effectively reinforces that Kentucky is the focus of the lottery's mission."
"The horse represents pride in Kentucky history, and the depiction of 'fast motion' captures the lottery's commitment to innovation and forward thinking.
"We played around with a variation of designs and colors, but nothing spoke to us quite like the thoroughbred."